Marketers are under pressure to create more videos than ever, while staying on-brand. Traditional production takes time and budget, but AI now makes it possible to create expressive, human-like videos in minutes.
This guide shows you how to turn any idea or script into a complete AI marketing video using ChatGPT, Seedream, and VEED Fabric.
Just follow our simple Scripting → Scene Breakdown → Character & Scene Creation → AI Video Generation workflow.
At the heart of it all is VEED Fabric, where your script, visuals, and vision all come to life. Upload an image, add your script, pick a voice, and Fabric animates your avatar into a seamless, lifelike video.
Ready? Let’s dive in.
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Our AI video generation workflow is based on 3 steps and is a repeatable process that can be used to create pretty much any type of marketing video.
Before we dive into the specifics, here’s what it looks like at a glance:
| Workflow step | Description | Recommended tool |
|---|---|---|
| Step 1. Script & Scene Breakdown | Crafting your story and structure, and also describing audio/emotional cues | Your brain 🧠 Or if you’re running low on creativity… |
**ChatGPT** (or any AI writing assistant) | | Step 2. Character & Image/Scene Generation | Designing consistent, expressive avatars in different settings and scenes based on the script | Seedream 4.0 (via OpenArt)
(Alternative: Nano Banana by Google) | | Step 3. AI Video Generation & Editing | Producing your final talking-head video based on the scene images and the script | VEED Fabric |
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Recommended tool: ChatGPT
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Your script sets the tone, emotion, pacing, and visual rhythm of your video. It’s what guides your character’s performance and determines how your message feels to the audience.
In this step, you’ll do two things: first, craft your script; then, break it down into short, Fabric-ready scenes (with character descriptions) that balance emotion, clarity, and flow.
First, you need to create a marketing-focused script that’s emotionally expressive, structurally sound, and 100% ready for VEED Fabric.
If you don’t already have one, you’re in luck. You can use our universal video script formula, fill in the blanks (in bold), and feed it to ChatGPT or any AI writing assistant of your choice to get a first pass.